Notes for this video presentation are available below.
Social Media; or, Marketing Your Book
Marketing requires branding, whether developing a tagline or a logo. It’s about connecting, not projecting: it’s a deliberate presence you want to establish—this creates your reputation, the public perception of you. If you don’t do it deliberately, you may not like what others think of you and/or your work.
Your personal (social) relationships help influence your brand. Social Media Networking is how you engage your readers/fans, as a community at large.
How to decide on your brand
1. What distinguishes you?
2. What distinguishes your book (s)?
3. How does your book reflect you and your personal brand?
4. Who would want to buy the book or engage with you?
6. How is your book unique? Why is your story uniquely informed?
7. This is your target audience and where you should engage with potential book buyers
8. Even if they wouldn’t buy it, they may recommend it
Personal VS Product
You need to develop a brand around you, but a first-time author may need to start with the Book Title.
What a brand is:
· A promise to your reader
· The reader’s loyalty is with the author—providing you live up to your brand
· With or without a certain brand, you will eventually attract a certain kind of reader
Benefits of Branding
· Opens avenues for blogging and other forms of writing—faithfulness to author rather than single title type of writing
· Increases your audience reach through partnering opportunities with other like-minded people, companies or organizations
· Your brand is your calling card, your readers feel they know who you are and can connect with you
· Once they feel connected they are more willing to buy, recommend and share your book—you can’t just spam if you want to engage your audience, to connect on a personal level
1. Develop a short bio that you can consistently use across multiple platforms—keep your branding in mind.
2. Use the same photo-or similar, from a series, as your personal logo
3. Make sure you create full, descriptive, unique personal profiles on social media—after all, you’re a writer!
Understanding Internet-Based Marketing
Search Engine Optimization: meta data, calls to action, updated content, internal linking
Pay Per Click: Paying for site sponsorship
Social media: Social Media Specifics
· Connect with like-minded individuals that you genuinely enjoy hearing from and sharing with
· Don’t be a PEST!
o Engage—the goal is interaction, not spam--so ask questions, ask for help or opinions, and help those in need
o Provide a value: give tips, post links, inspire others!
Newsletter—electronic version of direct mailings
Minimally, You Should Create a Presence Online
1. Your Own Website
· As soon as you have a confirmed title for your book you should have a domain
· Your website is the hub your entire internet-based marketing feeds to
· One of the easiest is WordPress. You have full control and can create pages and post your blog
Software for Twitter: TweetAdder, Hootsweet, TweetDeck
Elizabeth Fortin, CEO